Ashoka College of Business Management needed a modern digital presence focused on its BBA program and student admissions journey.
The objective was a website that communicates the academic offering, differentiates the BBA program, presents campus and career opportunities, and guides prospective students toward enquiries and applications — structured around ACBM's 10-dimensional BBA approach spanning leadership, entrepreneurship, industry exposure, global exposure, career planning and placement-oriented pathways.
Challenge
Move beyond a conventional college information portal to a student decision journey.
Position the 10-dimensional BBA framework clearly for students and parents.
Connect program information to admissions CTAs (Apply / Enquire).
Build SEO-friendly architecture with dedicated destinations for About and Why BBA.
Results
10Dimensional BBA framework presented across the site
6Career pathways for prospective students
Delivery process
How we solved it
ACBM was delivered as a conversion-led education experience: BA mapped the student/parent decision journey, UX in Figma shaped program storytelling, development and QA shipped a responsive admissions site, and deployment locked SEO and enquiry paths.
The process kept academic positioning, campus proof and Apply/Enquire CTAs aligned through every stage.
Student decision journeyReplaced a conventional college portal with Discover → Understand → Explore → Evaluate → Apply.
10-dimensional BBA clarityMade leadership, entrepreneurship, global exposure and placements readable for students and parents.
Admissions conversionConnected program storytelling to Apply Now and Enquire Now throughout the site.
SEO-ready education IAGave About, Why BBA and career topics dedicated, search-friendly destinations.
01
Discover & BABusiness analysis, stakeholder workshops, requirements and delivery scope.
02
UX & FigmaInformation architecture, wireframes and high-fidelity UI designed in Figma.
03
DevelopmentFrontend and backend build against approved designs and acceptance criteria.
04
QA & testingFunctional, responsive and regression testing before release sign-off.
05
DeploymentStaging verification, production release and post-launch monitoring.
Business AnalystMapped requirements, user journeys and acceptance criteria with the client.
UX Designer (Figma)Owned IA, wireframes and UI systems in Figma for stakeholder review.
DeveloperImplemented the approved designs, integrations and content structures.
QA / TesterValidated flows, devices and edge cases before release.
DeploymentHandled staging, production release and go-live checks.
Technology involved
Figma
Modern responsive frontend
CMS / content management
On-page & technical SEO
Metadata & internal linking
Conversion-focused UX
What We Built
Wimira designed the experience around prospective students and parents
BBA program discovery
Why choose the program
Academic approach
Career pathways
Campus experience
Infrastructure
Entrepreneurship
Global exposure
Industry mentorship and admissions enquiry
Student-focused information architecture
Discover (What is ACBM?)
Understand (Why BBA?)
Explore (learning + campus + infrastructure)
Evaluate (career pathways + mentorship + global exposure)
Take Action (Enquire / Apply)
Program Positioning & Career Experience
The site presents ACBM's 10-dimensional framework
Professional Edge Co-Curriculum
Mindset Mastery
Leadership Mastery
Professors of Practice
Globally Recognised Certifications
Career Planning & Mentoring
Entrepreneurship & Startup Incubation
Global Exposure
Corporate Immersion and Future-Proof Placements
Career pathways include
Direct employment
MBA preparation
Study abroad
Public-sector preparation
Entrepreneurship and family business management
Campus sections cover
Smart classrooms
Learning resource centre
Startup incubation
Accommodation
Sports and campus life
Bring it All Together
Wimira delivered UX/UI design + education content architecture + responsive website development + SEO + admissions-focused conversion design.
The resulting website presents ACBM's BBA program, academic approach, campus, career pathways and admissions information in a single student-focused experience.
Live site: https://acbm.org.in/
See the Full Live Site
Explore the ACBM BBA website — program dimensions, campus, career pathways and admissions flows.
