A brand experience organised around product families and B2B use cases
- Workwear
- Team uniforms
- Travel and everyday carry
SUCCESS STORY
Project Overview
Urban Finch is a contemporary apparel brand for work and everyday — polos, tees, hoodies, bags and accessories with custom branding for businesses.
Wimira built a product-led website that presents premium quality, flexible MOQs, logo personalisation and pan-India delivery, with clear paths for corporate buyers to enquire.
Challenge
- Showcase apparel, bags and accessories without feeling like a generic catalogue dump.
- Speak to corporate buyers who need bulk orders and logo branding.
- Explain the journey from selection to customisation to delivery.
- Convert interest into sales enquiries quickly.
Results
3
Product lines: apparel, bags, accessories
50+
MOQ messaging for bulk corporate orders
Delivery process
How we solved it
Urban Finch needed a modern brand site for corporate apparel — polos, tees, bags and accessories — with clear bulk-order and branding pathways for business buyers.
BA defined B2B journeys; UX in Figma shaped product storytelling; development shipped a fast product catalogue experience; QA and deployment validated enquiry and pan-India delivery messaging.
- B2B apparel discovery Organised polos, tees, hoodies, bags and accessories into scannable product families.
- Corporate branding story Highlighted custom logo work, low MOQ and pan-India delivery for teams.
- Simple buy journey Framed Choose → Customize → Deliver so buyers know what happens next.
- Enquiry conversion Surfaced contact for bulk orders, samples and branding consultation.
-
Discover & BA Business analysis, stakeholder workshops, requirements and delivery scope.
-
UX & Figma Information architecture, wireframes and high-fidelity UI designed in Figma.
-
Development Frontend and backend build against approved designs and acceptance criteria.
-
QA & testing Functional, responsive and regression testing before release sign-off.
-
Deployment Staging verification, production release and post-launch monitoring.
- Business Analyst Mapped requirements, user journeys and acceptance criteria with the client.
- UX Designer (Figma) Owned IA, wireframes and UI systems in Figma for stakeholder review.
- Developer Implemented the approved designs, integrations and content structures.
- QA / Tester Validated flows, devices and edge cases before release.
- Deployment Handled staging, production release and go-live checks.
Technology involved
- Modern frontend
- Figma
- Responsive product UI
- SEO-friendly structure
- Enquiry / contact CTAs
What We Built
Hero storytelling covers
- Apparel
- Bags and accessories; product grids highlight polos
- Tees
- Dry-fit
- Hoodies
- Backpacks and more; corporate sections explain branding
- MOQ and delivery
Brand & Product Architecture
The site positions Urban Finch as premium yet practical — trusted by businesses, built for teams that re-order.
Content emphasises quality fabrics, embroidery/print branding, low MOQ from 50 pieces and reliable pan-India dispatch, with contact CTAs for samples and kit ideas.
Bring it All Together
Wimira delivered UX/UI, product storytelling, responsive development and conversion design as one apparel brand platform.
Live site: https://urbanfinch.in/
See the Full Live Site
Explore Urban Finch — apparel, bags, accessories and corporate branding.
More client outcomes
