Custom WordPress theme with practice-area architecture covering
- Business immigration
- Citizenship & naturalisation
- Family immigration
- Global mobility
- Investor / entrepreneur immigration
- Student immigration
- Work authorisation and more
SUCCESS STORY
Project Overview
Immigration Fleet needed a professional digital presence for a growing immigration law practice — with a foundation for long-term organic search growth.
Wimira delivered end-to-end: UX/UI, custom WordPress development, SEO and schema, Google Analytics, and an AI-assisted content workflow with agent-driven article publishing. The live site includes dedicated service sections, consultation CTAs, FAQs, resources and a continuously updated Articles section.
Challenge
- Clearly communicate immigration services with dedicated practice-area pages.
- Generate consultation enquiries with conversion-focused CTAs.
- Support ongoing legal / immigration content publishing at scale.
- Build SEO, schema and analytics into the architecture — not as an afterthought.
Results
11+
Dedicated immigration practice-area destinations
1
Connected pipeline: website + SEO + AI content publishing
Delivery process
How we solved it
Immigration Fleet was delivered as a growth platform, not a static brochure: BA defined practice-area and consultation journeys, UX in Figma shaped trust and conversion, development built the custom WordPress architecture, QA validated enquiry flows, and deployment connected SEO, schema, analytics and AI content publishing.
- Practice-area SEO structure Gave each immigration service its own optimised destination for organic discovery.
- Consultation conversion Designed Book a consultation pathways from service pages, FAQs and articles.
- Scalable content publishing Built an AI-assisted article workflow with agent-driven WordPress publishing.
- Measurable growth stack Integrated schema and Google Analytics so traffic and conversion journeys stay visible.
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Discover & BA Business analysis, stakeholder workshops, requirements and delivery scope.
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UX & Figma Information architecture, wireframes and high-fidelity UI designed in Figma.
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Development Frontend and backend build against approved designs and acceptance criteria.
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QA & testing Functional, responsive and regression testing before release sign-off.
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Deployment Staging verification, production release and post-launch monitoring.
- Business Analyst Mapped requirements, user journeys and acceptance criteria with the client.
- UX Designer (Figma) Owned IA, wireframes and UI systems in Figma for stakeholder review.
- Developer Implemented the approved designs, integrations and content structures.
- QA / Tester Validated flows, devices and edge cases before release.
- Deployment Handled staging, production release and go-live checks.
Technology involved
- WordPress (custom theme)
- Figma
- SEO & Schema
- Google Analytics
- Claude / AI content
- Automated publishing agent
- PHP / HTML / CSS / JS
What We Built
SEO-first structure with schema for legal services, organisation, FAQs and articles.
Google Analytics for traffic, behaviour and conversion journeys.
AI content workflow
- Topic
- AI generation (Claude)
- Preparation & SEO
- WordPress publishing
- Agent-driven recurring articles
Conversion & Content Operations
The site is designed around converting visitors into consultation enquiries — Book a consultation CTAs and appointment pathways create a clear journey
- Search/content
- Relevant service
- FAQ/trust
- Consultation
Wimira's involvement extends beyond launch: regular blog publishing, AI-assisted content generation, SEO optimisation, website updates, analytics monitoring and technical maintenance — a continuous growth engine rather than a one-time delivery.
Bring it All Together
Wimira delivered more than a WordPress website
- Custom website
- SEO infrastructure
- Analytics
- AI content generation
- Automated publishing
Content strategy, UX/UI, architecture, development, SEO, schema, analytics and AI publishing operate as one workflow — so the platform can expand its content footprint while maintaining the underlying site and SEO structure.
Live site: https://immigrationfleet.com/
See the Full Live Site
Explore Immigration Fleet — practice areas, consultation flows, FAQs and Articles.
More client outcomes
