A WordPress digital experience organised around patient needs
- Psychiatry services
- Conditions treated
- Locations served
- Testimonials
- Insurance/self-pay information and Book an Appointment CTAs
SUCCESS STORY
Project Overview
Sunshine Behavioral Health Services is a psychiatric outpatient clinic in Bakersfield, California, serving communities across Kern County with evaluations, counselling, medication management and telepsychiatry.
Wimira delivered a patient-focused website that communicates expert psychiatric care, flexible payment options and a clear path to book appointments — with content structured for local discovery and trust.
Challenge
- Present complex mental-health services in a calm, patient-friendly way.
- Highlight both in-office and HIPAA-compliant telepsychiatry options.
- Drive appointment bookings and phone enquiries as primary conversions.
- Support local visibility for Bakersfield and surrounding Kern County communities.
Results
2
Care modes presented: in-clinic + telepsychiatry
1
Primary conversion path: Book an Appointment
Delivery process
How we solved it
Sunshine Behavioral Health needed a trustworthy digital front door for psychiatric care in Bakersfield and Kern County — clear services, appointment pathways, telepsychiatry messaging and insurance/self-pay clarity.
BA mapped patient journeys; UX in Figma shaped compassionate, conversion-ready layouts; development shipped a WordPress experience with SEO and enquiry CTAs; QA and deployment locked mobile and appointment flows.
- Care discovery clarity Organised psychiatry services, conditions treated and locations so patients understand options quickly.
- Appointment conversion Made Book an Appointment and phone/email contact the primary next steps.
- Telepsychiatry trust Explained secure video visits alongside in-clinic care without overwhelming visitors.
- Local SEO foundation Structured content for Bakersfield / Kern County search and insurance/self-pay questions.
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Discover & BA Business analysis, stakeholder workshops, requirements and delivery scope.
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UX & Figma Information architecture, wireframes and high-fidelity UI designed in Figma.
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Development Frontend and backend build against approved designs and acceptance criteria.
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QA & testing Functional, responsive and regression testing before release sign-off.
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Deployment Staging verification, production release and post-launch monitoring.
- Business Analyst Mapped requirements, user journeys and acceptance criteria with the client.
- UX Designer (Figma) Owned IA, wireframes and UI systems in Figma for stakeholder review.
- Developer Implemented the approved designs, integrations and content structures.
- QA / Tester Validated flows, devices and edge cases before release.
- Deployment Handled staging, production release and go-live checks.
Technology involved
- WordPress
- Figma
- PHP / HTML / CSS / JS
- On-page SEO
- Responsive design
- Appointment / contact CTAs
What We Built
The site balances clinical credibility with approachable messaging — so visitors understand care options and can request help without friction.
Content & Conversion Architecture
Information architecture covers
- Services (evaluations
- Counselling
- Medication management)
- Telepsychiatry education
- Staffing providers
- Testimonials and flexible payment messaging
Conversion points repeatedly surface appointment booking and direct contact (phone / email), aligned with how mental-health clinics acquire and retain patients.
Bring it All Together
Wimira delivered UX/UI, WordPress development, SEO-minded content structure and conversion design into one patient-facing platform.
Live site: https://www.sunshinebhs.com/
See the Full Live Site
Explore Sunshine Behavioral Health — services, telepsychiatry and appointment pathways.
More client outcomes
